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Landes' Secret to Special Flavor

THE BEST MEAT, NATURALLY... HIGHER STANDARDS, HIGHER QUALITY.

The great taste and excellent quality of our beef comes from a commitment to better beef – from how we feed and care for our cattle to the way we process and age* the beef. We are dedicated to producing the highest quality, best tasting beef there is – naturally! So our beef is minimally processed with no artificial ingredients.

Aged for Traditionally Great Taste
The key to Landes Fresh Meats Beef’s flavor and tenderness is our natural, aging process. We believe in taking the extra time to maintain this traditional approach to beef. One taste of delicious Landes Beef and you’ll understand why.

* Aged for a minimum of seven days
Our Secret to Special Flavor
 
Landes Beef is full of flavor. Part of the secret is in how our cattle are fed. We know that cattle raised on a corn-based diet produces beef that has a better taste. And notice the finely textured marbling of Landes Beef. It’s another sign that our beef is sure to be tender, juicy and delicious.
Premium Quality Beef
 

We are providing a premium quality beef, typically associated with fine restaurants and steak houses, now available for you to enjoy at home. All of our beef is hand-selected to be USDA Choice quality or higher, and is graded by one of our in house graders, to meet our quality specifications based on USDA grading standards.

Nothing Artificial
We do not use any growth-stimulating hormones on our cattle, nor do we feed any animal by-products to our cattle. This way of raising cattle takes more time and is less efficient, however we are dedicated to taking the proper steps to achieve premium quality beef.

Source Verification
 
Our beef is source verified, from the farm of origin to our plant. Food quality and safety is the responsibility of everyone, from the farmer and processor to the retailer or restaurant, and our source verification delivers quality control benefits every step of the way.
Dry Aging of Beef
 

The aging of beef is a natural process that improves the tenderness and flavor of beef. Aging is a natural process that happens in all muscle tissues. Muscles have natural enzymes within them and these enzymes fracture specific proteins in the muscle fibers. The fracturing of the protein strands in the muscles leads to the improved tenderness of the beef. Once the steer/heifer is harvested, the tenderness of the meat decreases for about the first 3 days. On about the 6th day of aging the meat is back to the same tenderness as it was at the time of harvest. From then to the tenth day of aging is when the meat tenderizes the most. The tenderness of the meat does not change much after the tenth day of aging.

With commodity beef, except for the ribs and loins that are used in restaurants, beef is usually aged for less than 7 days. When the requirements for Landes Fresh Meats Beef were being formed, our producers knew the importance of time-tested aging of beef to beef’s tenderness. They wanted to differentiate Landes Beef from commodity beef so they required that Landes Fresh Meats Beef be aged for a minimum of 7 days so consumers could have the pleasure of eating a tender beef cut like we have always enjoyed out of our own freezer. With Landes Fresh Meats Beef, we allow the entire carcass to age for a minimum of 7 days. In essence, by the time the carcass is cut into wholesale cuts and delivered to the retailer, it has aged for more than 7 days allowing the consumer to enjoy a tender cut of Landes Fresh Meats Beef.

One form of aging beef is wet aging. This consists of putting the wholesale cut in a vacuum package and storing that package in a refrigerated room. Wet aging is the most widespread form of aging beef today. The beef industry went to this form of aging about 25 years ago because it is a more efficient way of aging beef because there is little to no loss due to shrinkage or trim loss as well as it is easier to store and transport. Wet aging gives beef a different flavor when compared to dry aged beef. Wet aged beef has a more bloody/serumy and metallic flavor.

Aging is the process where an entire carcass or wholesale cut (rib or loin), without any type of covering on it, is placed in a refrigerated room with specific temperature, humidity, and air velocity. This is the way all beef used to be aged and this is why the producers of Landes Fresh Meats took the traditional approach to the aging of beef. We wanted to provide Landes Fresh Meats Beef consumers with the value of time tested aging of beef we enjoyed growing up as children. It is less efficient because there is more shrinkage due to the evaporation of moisture from the meat as well as there is more trim loss. Due to the loss of moisture in the meat, it leads to a more intense beef flavor or a more brown-roasted beefy flavor. The aging of beef also helps bring out the natural corn-fed flavor that was the benchmark for corn-belt families for decades. This is one reason why Landes Fresh Meats Beef has a distinct flavor difference when compared to commodity beef.

Information obtained from:
Beef Facts: Aging of Beef
By: F.C. Parrish, Jr., Ph.D.
Department of Animal Science
Iowa State University

Verifying Our Cattle
Here at Landes Meats we understand the importance of the “All-Natural” component of All-Natural Beef to consumers who desire this product. Since Landes Fresh Meats is an All-Natural corn-fed beef, we need to assure our consumers that is what they are receiving. We do this by several methods. They include: producer affidavit forms, and third-party verification.

Every beef steer/heifer that is fed for our program is required to be listed on an affidavit form that states that the animal has received certain care, which includes the following:

  • that the animal was never fed or implanted with any hormonal implants
  • was never fed any animal by-products
  • has never received any type of antibiotic 150 days before harvest
  • has been fed a corn-based diet
  • is less than 30 months of age
  • and was raised in Ohio, Indiana or Kentucky 
The producer must sign to this information as well as record the identification number of the animal along with the sex and date of birth (if available) of the animal on the affidavit form. This is so we can verify that every time you bite into a cut of Landes Beef you are assured that it is an All-Natural corn-fed product.

This shows that our producers truly care about the quality of beef you serve your family. They want you to be assured that you will always be receiving a high quality product that is certified by the producer and Landes that it is All-Natural Corn-fed Beef.


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